Katriona

Fraser

European Managing Director,
Creative

My advertising career began firstly on the graduate scheme at Euro RSCG London before moving on to McCann Erickson. With a passion for people and a deep rooted love of great creative work, I was lured by The Talent Business in 2007 with the initial remit to uncover the very best progressive, creative talent globally. I now also run London's fantastic, unparalleled, creative practice. As agencies and brand owners recognise just how critical creativity and innovation are to achieving commercial success, it has never been a better time to marry Clients with the type of game changing talent that we know. Beyond The Talent Business I have far too many loves and sadly far too little time, especially since the arrival of my daughter last year. They range from design, food (and wine), running, the sun and beach destinations. And all fuelled, especially these days, with a great cup of coffee.
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