Singapore – Asia Pacific



CEO, Asia Pacific

After graduating from Bristol University I embarked on my career in advertising at Rainey Kelly Campbell Roalfe. Having spent six years at RKCR I moved to BBH London in 2001 to handle Barclays, Axe (Lynx) and Robinsons. I moved into headhunting in 2005 and moved to Singapore in 2007 to set up and run The Talent Business. Not only is this an incredibly exciting market for the communications industry, it is also a great place from which to explore Asia and indulge in my passion for sport both on land and sea.


van Iddekinge

Managing Partner, Asia Pacific
Head of Creative

Born into a family of Doctors and Creative Directors, I always knew I wanted to do something more creatively focussed - so it was either going to be as a plastic surgeon or to work for an Ad agency. After graduating from Witwatersrand University in Johannesburg I was drawn into the crazy explosion, working for the leading online consumer portal in South Africa, for 2 years before the advertising industry hooked me in. I worked my way up at Leo Burnett leading the Coca-Cola, Diageo and Levi’s accounts, before joining start-up Agency “Stick”, with the Coca-Cola business. In 2008 I moved to Singapore to join Euro RSCG (now Havas) overseeing their Coca-Cola and FMCG portfolio and 2 years later Ogilvy & Mather as a Regional Business Director. In late 2011 The Talent Business gave me a refreshing new perspective into a world I thought I knew so well. Passionate about great ideas and people, I love being able to work closely with some of the brilliant minds behind these, in my role leading the creative practise across Asia Pac. Asia remains a dynamic market in the communications industry, with opportunities at both a global and regional level, and a drive to be more innovative in their thinking. Outside of work - it’s also just an amazing location to explore and enjoy beautiful beaches, warm weather and friendly and diverse cultures and food.

Shanghai & Beijing



Managing Director, China

Armed with a Bachelor of Arts degree, little knowledge of the world of advertising and lots of enthusiasm, I wrote to all the agencies in Singapore asking for a break...and that started my twenty year journey into the manic world of advertising and communications. I've spent the last fifteen years in China and led major accounts and offices in McCann, D'Arcy and Y&R, in Beijing and Shanghai. I've also been fortunate to have worked with many talented people around the world, but one key issue that continues to plague the industry has been Talent and even with 1.3 billion people, China is talent starved. I currently help Talent and Agency networks find a strategic fit.



Talent Analyst

My work experience centered around administrative and back-end office management in MNC companies and advertising agencies. I've always loved meeting people and joined The Talent Business in September 2011 as a Talent Analyst, helping our Talent Strategist source out the best talents for our agency partners. I enjoy travelling to interesting places and chilling out with my friends over a nice cup of coffee.
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