After completing a PhD in Neuroscience, I entered the world of advertising as a planner with M&C Saatchi, first in Melbourne and then in London. After four years, i joined independent brand and marketing consultancy ascension, working with Bluechips like Unilever, Interbrew, Sony and Ernst & Young to develop and implement marketing strategies in key markets around the world. In 2005 I arrived in the Middle East and became a founding partner of The Tribe, a creative hotshop awarded the region's most creative independent agency in its first two years. More recently, I have held senior roles at Cheil Worldwide, leading the Middle East regional effort of a global transformation from in-house agency to competitive creative network, and then at JWT leading its FMCG portfolio of brands across the Middle East and Africa. Throughout I have been enthusiastic about identifying the right talent and circumstances to create teams that accelerate businesses forward.